For the third successive year we have achieved a reduction in our labour turnover rate (2019: 23.7%) as a result of our continued focus in this area, high levels of employee engagement and our continued commitment to employee development and competitive pay. Nevertheless, we are still recruiting around 200,000 employees each year, which is a significant task.
We use a number of mechanisms to reach the widest talent pools and generate interest about our people, our products and services. In 2019, our social media campaign ExploreG4S commenced, offering weekly insights on over 20 countries where we operate, with employees sharing their stories about the amazing work that they do to help attract others to follow in their footsteps. The campaign will continue into 2020.